We collect information to provide better experiences to all of our clients’ customers – from figuring out basic things like which language you speak, to more complex things like which ads you’ll find most useful, the products and services that matter most to you, or which digital experiences you may not yet be aware of but might enjoy.
Rentals Marketing may collect personal user information via either our proprietary data management platform (DMP) tracking capabilities or direct data transfers from our clients. In general, the use of ‘our’ refers collectively to Rentals Marketing and our clients. We collect information in the following ways:
Information we collect, in addition to information we obtain about you from partners, may be associated with your third-party accounts on properties like Google and Facebook. We treat all information associated with your Rentals Marketing profile as personal information. For more information about how you can access, manage or delete information that is associated with your profile, visit the Transparency and Choice section of this policy.
We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect our users. We also use this information to offer you tailored content – like giving you a more relevant ad experience and improving our businesses to better anticipate and meet your needs and desires.
We may use the personally identifiable information (PII) you provide across all of the services we offer. In addition, we may update past names and other PII associated with your Rentals Marketing profile so that you are represented consistently across all our services.
We use information collected from cookies and other technologies, like pixel tags, to improve your user experience and the overall quality of our services. For example, by saving your language preferences, we’ll be able to have our services appear in the language you prefer. When showing you tailored ads, we will not associate an identifier from cookies or similar technologies with sensitive categories, such as those based on race, religion, sexual orientation or health.
People have different privacy concerns. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. For example, you can:
You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us.
We do not share personal information with companies, organizations and individuals outside of Rentals Marketing unless one of the following circumstances applies:
We may share non personally identifiable information publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our services.
We work hard to protect Rentals Marketing and our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. In particular:
Rentals Marketing recognizes that the EU has established strict protections regarding the handling of EU Personal Data, including requirements to provide adequate protection for EU Personal Data transferred outside of the EU. To provide adequate protection for certain EU Personal Data about consumers, clients, and business received in the US, Rentals Marketing has elected to self-certify to the EU-US Privacy Shield Framework administered by the US Department of Commerce (“Privacy Shield”). Rentals Marketing adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement, and Liability.
For purposes of enforcing compliance with the Privacy Shield, Rentals Marketing is subject to the investigatory and enforcement authority of the US Federal Trade Commission and/or the US Department of Transportation. For more information about the Privacy Shield, see the US Department of Commerce’s Privacy Shield website located at: https://www.privacyshield.gov.
We may collect the following categories of sensitive EU Personal Data: personally identifiable information, to include: name, email, phone number, address, social media usernames, and data-subject behavioral information. When we collect sensitive EU Personal Data, we will obtain your opt-in consent where the Privacy Shield requires, including if we disclose your sensitive EU Personal Data to third parties, or before we use your sensitive EU Personal Data for a different purpose than we collected it for or that you later authorized.
Third-Party Data Controllers. In some cases, we may transfer EU Personal Data to unaffiliated third-party data controllers. These third parties do not act as agents or service providers and are not performing functions on our behalf. We may transfer your EU Personal Data to third-party data controllers for the following purposes: business-intelligence analytics, data matching with other consumer-based databases, targeted advertising. We will only provide your EU Personal Data to third-party data controllers where you have not opted-out of such disclosures, or in the case of sensitive EU Personal Data, where you have opted-in if the Privacy Shield requires consent. We enter into written contracts with any unaffiliated third-party data controllers requiring them to provide the same level of protection for EU Personal Data the Privacy Shield requires. We also limit their use of your EU Personal Data so that it is consistent with any consent you have provided and with the notices you have received. If we transfer your EU Personal Data to one of our affiliated entities within our corporate group, we will take steps to ensure that your EU Personal Data is protected with the same level of protection the Privacy Shield requires.
Disclosures for National Security or Law Enforcement. Under certain circumstances, we may be required to disclose your EU Personal Data in response to valid requests by public authorities, including to meet national security or law enforcement requirements.
Rentals Marketing maintains reasonable and appropriate security measures to protect EU Personal Data from loss, misuse, unauthorized access, disclosure, alteration, or destruction in accordance with the Privacy Shield.
You may have the right to access the EU Personal Data that we hold about you and to request that we correct, amend, or delete it if it is inaccurate or processed in violation of the Privacy Shield. These access rights may not apply in some cases, including where providing access is unreasonably burdensome or expensive under the circumstances or where it would violate the rights of someone other than the individual requesting access. If you would like to request access to, correction, amendment, or deletion of your EU Personal Data, you can submit a written request to the contact information provided below. We may request specific information from you to confirm your identity. In some circumstances, we may charge a reasonable fee for access to your information.
You can direct any questions or complaints about the use or disclosure of your EU Personal Data to us at http://rentalsmarketing.com/contact-us/. We will investigate and attempt to resolve any complaints or disputes regarding the use or disclosure of your EU Personal Data within 45 days of receiving your complaint. For any unresolved complaints, we have agreed to cooperate with the EU data protection authorities. If you are unsatisfied with the resolution of your complaint, you may contact the EU data protection authorities for further information and assistance.
Binding Arbitration You may have the option to select binding arbitration for the resolution of your complaint under certain circumstances, provided you have taken the following steps: (1) raised your complaint directly with Rentals Marketing and provided us the opportunity to resolve the issue; (2) made use of the independent dispute resolution mechanism identified above; and (3) raised the issue through the relevant data protection authority and allowed the US Department of Commerce an opportunity to resolve the complaint at no cost to you. For more information on binding arbitration, see US Department of Commerce’s Privacy Shield Framework: Annex I (Binding Arbitration).
If you have any questions about this Policy or would like to request access to your EU Personal Data, please contact us as follows: http://rentalsmarketing.com/contact-us/
We reserve the right to amend this Policy from time to time consistent with the Privacy Shield’s requirements.
Effective Date: January 16, 2018